A Study on Business and Technology Strategy in Achieving Business Objectives

نویسنده

  • Abd. Rahman Ahmad
چکیده

In today’s fast-paced and rapidly changing business environment, companies has deeply modified their strategies to integrate technology into the business planning process. Technologies are now everywhere in the firm’s value chain. Thus, it is necessary for firms to adapt their strategic process as technology is pervasively important as part of business function. This implies the need to study a technology strategy that link technology with business objective. In this paper, the researchers will review a structured approach to business and technology strategy. The process includes study a framework that serve as a guidance to organizations enabling them to analyse the technology needs for a business. Therefore, managers must be aware of the strategic importance of technology in delivering value and competitive advantage to their companies. Among the awareness are deciding which technologies support the strategic objectives, identifying companies strengths and weaknesses, establishing technology priorities, and finally deciding strategic actions.

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تاریخ انتشار 2012